"This car is a spaceship," my son informed me, in the matter-of-fact tone he always uses when presenting knowledge imparted by commercials. I expect that he's somewhat outside the target demographic -- he's nine -- but his awareness is at least an indicator that Lincoln's message is filling the airwaves. And while that message is an obvious overstatement, the tech-laden MKS is undeniably the poster child for a big push underway at Lincoln, and parent company Ford as well. You'd be forgiving for thinking that CEO and recent Seattle transplant Alan Mulally had been plucked from Microsoft rather than Boeing.
Of course, the Microsoft-cobranded Sync system is on hand. It takes a couple minutes to connect your phone the first time, but afterwards it connects automatically. There sometimes is a bit of a delay in Sync-facilitated phone conversations, but even so, the hands-free calling feature works well enough that it ends up encouraging cell-phone use while driving -- probably not a great thing. There are no real downsides to the other techno-wonders: the rearview camera, the keyless ignition, the navigation system, the active cruise control with collision warning, and the automated park assist.[via]
"This car is a spaceship," my son informed me, in the matter-of-fact tone he always uses when presenting knowledge imparted by commercials. I expect that he's somewhat outside the target demographic -- he's nine -- but his awareness is at least an indicator that Lincoln's message is filling the airwaves. And while that message is an obvious overstatement, the tech-laden MKS is undeniably the poster child for a big push underway at Lincoln, and parent company Ford as well. You'd be forgiving for thinking that CEO and recent Seattle transplant Alan Mulally had been plucked from Microsoft rather than Boeing.
Of course, the Microsoft-cobranded Sync system is on hand. It takes a couple minutes to connect your phone the first time, but afterwards it connects automatically. There sometimes is a bit of a delay in Sync-facilitated phone conversations, but even so, the hands-free calling feature works well enough that it ends up encouraging cell-phone use while driving -- probably not a great thing. There are no real downsides to the other techno-wonders: the rearview camera, the keyless ignition, the navigation system, the active cruise control with collision warning, and the automated park assist.[via]
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